custom typeface for Esquire Magazine
commissioned by Commercial Type
Stag Sans Round is the result of the US edition of Esquire's continued appetite for variations on Commercial Type's successful Stag family. The rounded variations were commissioned in 2009 for use in small display typography to freshen up the front section of the magazine, but soon expanded its reach to the rest of the publication. Working Format handled the many compromises necessary to make Stag Sans Round work on its own terms and arrive at a result that is more than simply a rounded version of the sans.