poster and invitation
art direction by Chris Allen
The concept of The Cheaper Show is simple: 200 multi-disciplined international artists presenting 400 pieces of art, each priced at $200 for one night only. Working Format interpreted the existing brand designed by Chris Allen to produce the promotional materials for the 2010 edition. Posters were blitzed through the city in a way that made the identifiable black-on-yellow impossible to avoid. This paved the way for an attendance for the event that surpassed all previous editions.